It’s tough to have a great brand without a great logo.
Designing a logo isn’t easy. You have to create something that portrays your moving business in the right light. A lot of companies dump a lot of time, money, and effort into designing and redesigning a logo before they find a good one.
We’re here to tell you that you don’t have to be a graphic designer to design your logo. You just have to have an eye for what looks good, what works for your brand, and a little technical know-how.
Today we’re going to discuss logo printing, so you can finally create a logo that you’ll want to put on everything. Follow these tips and you’ll never have to worry about logo design again.
To win this battle, you’ve got to put in your time. Doing some research into what other brands are doing and why it works for them will inform your decisions moving forward. The two main things you’ve got to consider are your demographic and your competition.
For moving companies, nailing down your target demographic can be tough because literally anyone can move house. You’re probably mostly looking at young people and families that are moving from apartment to apartment or rental to first home.
Look at other brands that are targeting these demographics and use their logo design strategy to inspire your own. Also, look at your competition to see what they’re doing right and wrong with their logos, then try to succeed where they’ve failed.
Reflect Your Business Visually
Consider your own brand. What is it that you’re providing your customers that other moving companies don’t? Filter the creative process through your brand identity and your voice and see what comes out.
Your logo should be a visual reflection of the meaning of your business. You’ll know you’ve done it right when it feels synonymous with your business identity. Once you’ve got that, you can display your logo on your moving boxes, mailers and shipping tubes.
Keep It Simple
Overpowering the message of your logo with too much design flair and color will work against you. Consumers respond more to simple designs that get straight to the point.
Ultimately, you want people to look at the logo and understand your business right away. Keep it simple with fonts, visuals, and colors and you’ll be able to achieve that.
While you don’t want to overdo color in your logo, you do want to have an understanding of which colors achieve which effects. Using one or two colors in your logo can be very powerful, allowing you to achieve the emotional effect that you desire.
For instance, red is associated with energy, while orange is associated with creativity. Yellow is inventive and blue is trustworthy. Black is professional, while purple is wise.
You want your logo to have an instant impact on the person viewing it, so choose your colors wisely.
If At First Your Logo Printing Doesn’t Succeed…
You’re not going to nail your logo on the first try. Before you start the logo printing process, you should have several, even dozens, of logos to choose from. It’s important to get the right look for your company, so use your creativity and the online tools that are available to create something timeless and unique.